Chicago INNERVIEW Magazine targets a high-spending music and lifestyle consumer audience of educated, urban young adults with a combined print and online reach of over 140,000 per month.
CHICAGO INNERVIEW MAGAZINE MEDIA KIT 2013
MISSION STATEMENT
Chicago INNERVIEW Magazine is a full-service print and online publication focusing on live music and festivals in Chicago as well as industry news and local events. Chicago’s live music source since 2003.
2013 PRINT CIRCULATION
Total Audience: 60,000 Circulation: 25,000 Readers Per Copy: 2.4
2013 ONLINE READERSHIP
Per month averages: Hits: 334,561 Page Views: 83,174 Unique Visits: 32,226
2013 EDITORIAL CALENDAR
ISSUE DATE FESTIVAL DEADLINE STREET DATE
84 July 2013 Pitchfork Music Festival June 20 July 1
85 August 2013 Lollapalooza July 20 August 1
86 September 2013 North Coast Music Festival August 20 August 28
DEMOGRAPHIC OVERVIEW
Gender
Male: 52%
Female: 48%
Age
18-21: 6%
22-25: 18%
26-29: 31%
30-35: 29%
35-40: 11%
over 40: 5%
Median Age: 28
Employment
Work Full Time: 78%
Student: 14%
Education
College Grad: 74%
Graduate Degree: 21%
Income
$20,000+ 93%
$35,000+ 80%
$50,000+ 64%
$75,000+ 40%
$100,000+ 18%
Median Household Income: $65,500
Spending Habits
68% have bought products because they have been advertised in Chicago Innerview
77% have attended concerts because they have been featured in Chicago Innerview
84% learn about new music through Chicago Innerview
64% play an instrument
65% purchase two or more CDs per month
69% attend two or more concerts per month
50% spend over $1,000 on music per year
DISTRIBUTION OVERVIEW
Chicago INNERVIEW Magazine can be found in the top venues, entertainment centers, record stores, coffeehouses, universities, bookstores and shops frequented by our young adult audience. We circulate through stacking, through direct distribution at concerts and festivals as well as through newspaper bins throughout the city. A complete list of our print distribution outlets is available on our “magazine” page.
Readership Concentration:
Bucktown/Wicker Park: 16%
Lincoln Park/Lake View: 15%
Uptown: 9%
Northwest Side: 8%
West Side: 8%
Not In Illinois: 7%
Western Suburbs: 6%
Logan Square: 5%
Ukrainian Village: 5%
South Side: 5%
Rogers Park: 4%
Gold Coast: 3%
Wrigleyville: 3%
Evanston: 2%
Southwest Side: 2%
Roscoe Village: 2%
Source: Chicago Innerview Online Reader’s Survey, December 2012 to January 2013
ADVERTISING PARTNERS
Below is a partial list of hundreds of local and national advertising partners:
Record Labels
SonyBMG
Universal Music
Warner Brothers Records
Columbia Records
Vice Records
Merge Records
Matador Records
Sub Pop Records
Domino Records
Rough Trade Records
Saddle Creek Records
Rhymesayers Entertainment
Fashion
Diesel
Adidas
Ralph Lauren
American Apparel
John Fluevog
Auto
Toyota
Acura
Lexus
Honda
Beverage
Miller
Jameson
PBR
Goose Island
Retail
Guitar Center
Sam Ash
Gibson
Insound
Audio
Sennheiser
Shure
Disc Makers
Motorola
Education
University of Chicago
Columbia College
Dominican University
Saint Xavier University
Live Music
Live Nation
AEG Live
House of Blues
Stub Hub
Jam Productions
Lollapalooza
Studios
Chicago Recording Company
Gravity Studios
Soundscape Studios
Gramaphone Records
Superior St.
Strobe Records
Engine Studios
Bars/Clubs
Metro/Smart Bar
High Dive
Reggie’s Rock Club
Subterranean
Beat Kitchen
Hideout
Quenchers
Red Line Tap
Old Town School of Folk
Restaurants
Chicago Diner
Wishbone
Paramount Room
Potbelly
Sultan’s Market
Costello’s Sandwiches
Kitsch’n
Cheesie’s Pub & Grub
TESTIMONIALS
From Readers:
“I absolutely love it. It’s the best music guide around. My favorite aspect is that you cover all different types of music, with one common thread…it’s all great! Have recommended it to many, many people.”
“I adore it. I can’t live without it, literally!”
“Informative, useful, easy to get. Only info like that out there all in one place.”
“Clever writing, good variety and a good understanding of the reader, which is a very important aspect.”
“It’s always on top of the music scene in Chicago before any other publication.”
“Being an indie rock fan in Chicago can be overwhelming. Innerview makes it all manageable!”
“I like being in the know about the events in my area, especially when there are special deals that I can take advantage of advertised in Innerview!”
“Cutting edge.”
“Fresh approach…for the serious music fan.”
“It’s f*ing AMAZING!!!!”
“Great website, like the layout, keep up the good work!”
“Not too many advertisements in the mag, which I like. The ones in there are tasteful and relevant.”
“Great reviews and descriptions of artists and bands, both newbies and more popular groups. All of the great knowledge without the usual musical snobbery that comes with it.”
“I love the calendar of upcoming shows, along with the venue listing!”
“Good design, informative articles, detailed show list.”
“The Innerview kicks ass when it comes to helping me make my concert plans for the month.”
“Interesting and very useful.”
“It’s great and has replaced the [Chicago] Reader as my source of music information for the city.”
“Essential. Don’t know how I would survive without it.”
From Advertisers:
“Chicago Innerview has made it easy for me to reach my current and future audience: Music lovers. Not wasting time and money is key to my business. Advertising with Chicago Innerview is essential for anything I do to be successful.”
— Frank Blinkal, Frank Bang’s Secret Stash / Sacred Lily Records
“Advertising with Chicago Innerview provides an incredible outlet to any promoter, musician or venue’s target audience. It just plain doesn’t get any better. Chicago Innerview is Silver Wrapper’s first choice.”
— Leif Moravy, Silver Wrapper Events
“Best bang for your buck.”
— Mark Cecola, Armand’s Restaurant
“We had never before actively sought out advertising but when we first saw a copy of Chicago Innerview, we knew it provided the perfect opportunity for us to reach our target market. We called right away and placed an ad, and have been with Chicago Innerview ever since. We value their partnership.”
— Ryan McDonough, AliveOne Music & Spirits
“The target market for my business is the exact same demographic as the Chicago Innerview readers: People who really care about music.”
— Nic Nepo, Tonic Room Chicago
PRINT AD UNIT SPECIFICATIONS
Print Unit Dimensions File Size Formats
Full Page 7.5×10 or 8.5×11 with bleed 300 dpi JPG, TIFF, PDF
1/2 Page Vertical 3.625 x 10 300 dpi JPG, TIFF, PDF
1/2 Page Horizontal 7.5 x 5 300 dpi JPG, TIFF, PDF
1/4 Page Vertical 3.625 x 5 300 dpi JPG, TIFF, PDF
1/4 Page Horizontal 7.5 x 2.5 300 dpi JPG, TIFF, PDF
Discounts are available for first-time advertisers and larger buys/longer runs.
ONLINE AD UNIT SPECIFICATIONS
Banner Unit Dimensions Max File Size Formats
Scraper 970 x 125 50K JPG, GIF, HTML
Leaderboard 728 x 90 50K JPG, GIF, HTML
Rectangle 300 x 600 50K JPG, GIF, HTML
Square 300 x 250 50K JPG, GIF, HTML
In addition to standard advertising units, chicagoinnerview.com is open to discussions on other sponsored content packages, ranging from additional banner sizing to exclusive calendar sponsorship to custom-built social media and email marketing campaigns.
Discounts are available for first-time advertisers and larger buys/longer runs.
RATES
For ad rates and mechanical requirements, contact
editor/publisher Jay Gentile at [email protected] or 773.793.2488
CONTACT
Chicago INNERVIEW Magazine
INNERVIEW Media Inc.
1300 N. Ashland Ave. #221630
Chicago, IL 60622
Phone: 773.904.8903
Email: [email protected]