Chicago Innerview
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Chicago INNERVIEW Magazine targets a high-spending music and lifestyle consumer audience of educated, urban young adults in both its print and online editions.

CHICAGO INNERVIEW MAGAZINE MEDIA KIT 2020

MISSION STATEMENT

Chicago INNERVIEW Magazine is a full-service print and online publication focusing on live music and festivals in Chicago as well as industry news and local events. Chicago’s live music source since 2003.


2020 PRINT CIRCULATION

Total Audience: 60,000          Circulation: 25,000          Readers Per Copy: 2.4

2019 ONLINE READERSHIP

Per month averages:                  Page Views: 81,285          Unique Visits: 32,116


2020 EDITORIAL CALENDAR

ISSUE          DATE                            FESTIVAL                              DEADLINE                   STREET DATE

108                July 2020                   Pitchfork Music Festival                    June 19                                 July 1

109             August 2020                 Lollapalooza                                         July 15                                  July 29

110           September 2020             Riot Fest                                               August 17                             August 31


DEMOGRAPHIC OVERVIEW

Gender
Male: 52%
Female: 48%

Age
18-21: 6%
22-25: 18%
26-29: 31%
30-35: 29%
35-40: 11%
over 40: 5%

Median Age: 28

Employment
Work Full Time: 78%
Student: 14%

Education
College Grad: 74%
Graduate Degree: 21%

Income
$20,000+           93%
$35,000+           80%
$50,000+           64%
$75,000+           40%
$100,000+         18%

Median Household Income: $67,500


Spending Habits

68% have bought products because they have been advertised in Chicago Innerview

77% have attended concerts because they have been featured in Chicago Innerview

84% learn about new music through Chicago Innerview

64% play an instrument

69% attend two or more concerts per month

50% spend over $1,000 on music per year


DISTRIBUTION OVERVIEW

Chicago INNERVIEW Magazine can be found in the top venues, entertainment centers, record stores, coffeehouses, universities, bookstores and shops frequented by our young adult audience. We circulate through stacking as well as direct distribution at local concerts and music festivals. A complete list of our print distribution outlets is available on our magazine page.

Readership Concentration:

Bucktown/Wicker Park: 16%
Lincoln Park/Lake View: 15%
Uptown: 9%
Northwest Side: 8%
West Side: 8%
Not In Illinois: 7%
Western Suburbs: 6%
Logan Square: 5%
Ukrainian Village: 5%
South Side: 5%
Rogers Park: 4%
Gold Coast: 3%
Wrigleyville: 3%
Evanston: 2%
Southwest Side: 2%
Roscoe Village: 2%

Source: Chicago Innerview Online Reader’s Survey, December 2018 to January 2019


ADVERTISING PARTNERS

Below is a partial list of hundreds of local and national advertising partners:

Record Labels
SonyBMG
Universal Music
Warner Brothers Records
Columbia Records
Vice Records
Merge Records
Matador Records
Sub Pop Records
Domino Records
Rough Trade Records
Saddle Creek Records
Rhymesayers Entertainment

Fashion
Diesel
Adidas
Ralph Lauren
American Apparel
John Fluevog

Auto
Toyota
Acura
Lexus
Honda

Beverage
Miller
Jameson
PBR
Goose Island

Retail
Guitar Center
Sam Ash
Gibson
Insound

Audio
Sennheiser
Shure
Disc Makers
Motorola

Education
University of Chicago
Columbia College
Dominican University
Saint Xavier University

Live Music
Live Nation
AEG Live
House of Blues
Stub Hub
Jam Productions
Lollapalooza

Studios
Chicago Recording Company
Gravity Studios
Soundscape Studios
Gramaphone Records
Superior St.
Strobe Records
Engine Studios

Bars/Clubs
Metro/Smart Bar
High Dive
Reggie’s Rock Club
Subterranean
Beat Kitchen
Hideout
Quenchers
Red Line Tap
Old Town School of Folk

Restaurants
Chicago Diner
Wishbone
Paramount Room
Potbelly
Sultan’s Market
Costello’s Sandwiches
Kitsch’n
Cheesie’s Pub & Grub


TESTIMONIALS

From Readers:

“I absolutely love it. It’s the best music guide around. My favorite aspect is that you cover all different types of music, with one common thread…it’s all great! Have recommended it to many, many people.”
“I adore it. I can’t live without it, literally!”
“Informative, useful, easy to get. Only info like that out there all in one place.”
“Clever writing, good variety and a good understanding of the reader, which is a very important aspect.”
“It’s always on top of the music scene in Chicago before any other publication.”
“Being an indie rock fan in Chicago can be overwhelming. Innerview makes it all manageable!”
“I like being in the know about the events in my area, especially when there are special deals that I can take advantage of advertised in Innerview!”
“Cutting edge.”
“Fresh approach…for the serious music fan.”
“It’s f*ing AMAZING!!!!”
“Great website, like the layout, keep up the good work!”
“Not too many advertisements in the mag, which I like. The ones in there are tasteful and relevant.”
“Great reviews and descriptions of artists and bands, both newbies and more popular groups. All of the great knowledge without the usual musical snobbery that comes with it.”
“I love the calendar of upcoming shows, along with the venue listing!”
“Good design, informative articles, detailed show list.”
“The Innerview kicks ass when it comes to helping me make my concert plans for the month.”
“Interesting and very useful.”
“It’s great and has replaced the [Chicago] Reader as my source of music information for the city.”
“Essential. Don’t know how I would survive without it.”

From Advertisers:

“Chicago Innerview has made it easy for me to reach my current and future audience: Music lovers. Not wasting time and money is key to my business. Advertising with Chicago Innerview is essential for anything I do to be successful.”
—Frank Blinkal, Frank Bang’s Secret Stash / Sacred Lily Records

“Advertising with Chicago Innerview provides an incredible outlet to any promoter, musician or venue’s target audience. It just plain doesn’t get any better. Chicago Innerview is Silver Wrapper’s first choice.”
—Leif Moravy, Silver Wrapper Events

“Best bang for your buck.”
—Mark Cecola, Armand’s Restaurant

“We had never before actively sought out advertising but when we first saw a copy of Chicago Innerview, we knew it provided the perfect opportunity for us to reach our target market. We called right away and placed an ad, and have been with Chicago Innerview ever since. We value their partnership.”
—Ryan McDonough, AliveOne Music & Spirits

“The target market for my business is the exact same demographic as the Chicago Innerview readers: People who really care about music.”
—Nic Nepo, Tonic Room Chicago


PRINT AD UNIT SPECIFICATIONS

Print Unit                                   Dimensions                                 File Size                          Formats            

Full Page                               7.5×10 or 8.5×11 with bleed                     300 dpi                        JPG, TIFF, PDF

1/2 Page Vertical                              3.625 x 10                                       300 dpi                        JPG, TIFF, PDF

1/2 Page Horizontal                           7.5 x 5                                            300 dpi                       JPG, TIFF, PDF

1/4 Page Vertical                              3.625 x 5                                         300 dpi                        JPG, TIFF, PDF

1/4 Page Horizontal                         7.5 x 2.5                                          300 dpi                        JPG, TIFF, PDF

Discounts are available for first-time advertisers and larger buys/longer runs.


ONLINE AD UNIT SPECIFICATIONS

Banner Unit             Dimensions               Max File Size                  Formats

Scraper                             970 x 125                               50K                         JPG, GIF, HTML

Leaderboard                    728 x 90                                50K                         JPG, GIF, HTML

Rectangle                        300 x 600                               50K                         JPG, GIF, HTML

Square                             300 x 250                               50K                          JPG, GIF, HTML

In addition to standard advertising units, Chicago Innerview is open to discussions on other sponsored content packages, ranging from additional banner sizing to exclusive calendar sponsorship packages.

Discounts are available for first-time advertisers and larger buys/longer runs.


RATES

For ad rates and mechanical requirements, contact editor/publisher Jay Gentile at [email protected] 


CONTACT

Chicago INNERVIEW Magazine

INNERVIEW Media Inc.
1300 N. Ashland Ave. #221630
Chicago, IL 60622

Email: [email protected]

© INNERVIEW Media, Inc.